On the World Wide Web your domain name is your own unique identity. No two parties can ever hold the same domain name simultaneously; therefore your Internet identity is totally unique. If you have a business site on the Internet your domain name is your own online brand and in a sense you can use your domain name as your online business card.

So, you're done with the free web hosts. Gone through Geocities, Angelfire, Fortune City. You're exhausted with the pop-ups and banners. You want a real site. But where to go? You look around the net, and the possibilities seem endless. 20 MB of space for only $20 a month! Wow! That's fantastic!